Internet Marketing | NichePhile

Are you still chasing Google in your seo business

Posted on: 02-01-2011

Category : SEO

Tags: Couple Hundred, David Mihm, Desktop Internet, facebook seo, Google, Google Map, Handheld Device, internet marketing, Ipad, Keynote Address, Local Advertising, Local Search, Matt Cutts, Middle Column, Mobile Applications, Mobile Web, Morgan Stanley, Paid Advertising, Party Websites, Search Google, Seo, seo tips, seo training, Serps, Social Media, Yelp

If you’re still chasing Google around trying to beat out their algorithm let me give you a little a little tip going into 2011, STOP!

Instead here is a suggestion from Matt Cutts that he gave during his keynote address at Pubcon this year “Don’t look at us where we are today, but look at the direction we are moving and what we are focusing on, the big five are the Mobile Web, Local Search, Social, Blended results in the SERPS and HTML5″

The Mobile Web:

The mobile web refers to mobile applications or browser based access to the Internet from a handheld device, such as an iPad or a smartphone.

Morgan Stanley analysts have charted the most important online trends and they forecast that by 2015 the mobile web will be bigger than desktop Internet.

Local Search:

Today there are over 10 billion unique searches done each month within the USA and over 40 percent of these searches have local intent!

We have also witnessed how much emphasis is placed on local search by Google on October 27th of this year when they changed the entire landscape of the search results.

1. More Emphasis on AdWords -Today Google showcases their Google map on the top right of their column, pushing down their paid ads a couple hundred pixels. In return we have also seen that Google is showing MORE paid advertising in the middle column above the local listings.
2. More Competition for Local Advertising -In Google’s new listings they are also showing reviews from their Google Places but also other third party websites like Yelp and Insider. As discussed by David Mihm during his recent presentation “How Do You Rank a Phone Book” Prominence is one of the three major factors in Google’s new Local algorithm.
3. Claim and Optimize your Google Places Page! – I cannot emphasis this enough, to be successful in the local landscape you MUST create trust with Google by first claiming your Google Places page(s) and then optimize them focusing on these two things; a) Relevance b) Prominence
4. Two Types of SEO – Some will argue that there are no longer two distinct algorithms for local search and traditional SEO, I disagree 100%! In my opinion today there are two distinct types of SEO that local businesses need to focus on in today’s new search to be successful; a) Google Places SEO; the optimization of your Google Places and website which focuses on Relevance, Prominence and Distance. b) Traditional SEO; that still focuses on website architecture, content, backlinks and social media

Social Search:

I can easily sum up Social Search in one word; FACEBOOK!

With more than 500 million users Facebook has emerged as the dominate player in social media and as business owners and online marketers we need to understand on how our potential customers are interacting with Facebook to identify the most efficient ways to communicate with them to build trust.

In case you missed last week’s article on Facebook SEO, we reviewed how you can strategize and implement your own Facebook Social media campaign.

Traditional Search Engines like Bing, Yahoo and even Google are now including social search into their algorithms and one new search engine called Blekko has harnessed the social landscape by screening out spammy websites by using their user base and integrating social mentions by trusted users in the social network.

Blended Results:

Users want to have results that are relevant to them when they search for information, a product and/or service and that is what Blended Results or Universal Search is all about.

David Bailey, one of the investors in Google’s patent on Universal search gave us a behind the scenes view when he related on Google’s blog “If only we could smartly place such results elsewhere on the page when they don’t quite deserve the top, we could share the benefits of these great Google features with people much more often”

So what is this Universal Search anyway?

Well here is a quick run through;

1. Someone conducts a search. Google first looks up the query in its database and then filters this through the filters based upon the searchers search history profile.
2. Additional results will then be included based upon the history of the user such as if the searcher has watched videos, has the searcher read news articles, has the searcher used social media sites, has anyone in the searchers social circle searched for these types of products/services before and what they have recommend.
3. The scoring history is then recalculated and the result is then given to the user.

So you maybe asking yourself right now, how can I be successful in this new blended results landscape.

Well here is a very simple SEO tip, dont put all your eggs into one basket, diversify your online marketing efforts by implementing social media, video and the publishing of news releases.

HTML5:

HTML5 is the next major revision of the HTML standard that is currently under development adding many new syntax features such as , elements and SVG content that is developed to improve the inclusion and handling on multimedia and graphic content without the need for external plugins and/or APIs. In other words, if Apple didn’t knock Flash off its perch when Steve Job’s announced that they wouldn’t support the platform in their mobile devices, it will be certainly be dead when HTML5 comes around, so try not to use it in your future web development.

The Right Way For Every Boomer To Learn Affiliate Marketing

Posted on: 17-12-2010

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Category : Affiliate Marketing

Tags: Affiliate Marketer, Affiliate Marketing, Boomer, Boomers, Business Block, Business From Home, Different Ways, Financial Future, Good Fortune, High Speed, Internet Business, internet marketing, learn affiliate marketing, learning affiliate marketing, Lifetime Commissions, Mindset Change, New Business Opportunities, Proper Business, Retirement Income, Services Marketing, Small Business, Speed Communication, Time Commission

Many boomers are facing an uncertain financial future but this can very simply be changed to hope and opportunity with a mindset change … just accepting that they have options.

Never before has it been so cheap and relatively easy to start a small business from home. The internet has provided a fantastic opportunity to be able to supplement your income increasing your retirement income or boosting your paltry pension.

At a time of real need we have had the good fortune of being provided with the awesome power of the internet and high speed communication. Both available at a very reasonable cost.

With the rate that the world is changing experience is now measured in months and years. New business opportunities are opening up daily, the world never sleeps, and you can be doing your internet business 24/7 all year round.

As an affiliate marketer you promote and sell someone else’s products or services. In exchange for your marketing and sales service they pay you a commission or fee.

Affiliate marketing is something that anyone can learn. Combine it with something that you are passionate about and pronto … you have a money making business that doesn’t even feel like work!

Affiliates can earn money in 4 different ways:

- One time commission on a sale. The payment may be a percentage of the value, or flat rate per sale.

- Lifetime commissions. This will be for membership or subscription based products.

- Pay just for leads that you get for the supplier.

- Payment for getting interested people to sign up for more information.

Your sales are tracked through your unique affiliate identity number given to you when sign up. Both you and the company can then follow your performance. Payments can either be made directly by check or through an organization like Paypal.

The internet is full of flaky offers for get rich quick schemes. Affiliate marketing is not one of them. The plan here is to build a proper business block by block.

Start your learning by reading an ebook. Visit some forums and blogs to see what other people have to say. Understand that initially this will probably be quite overwhelming … but don’t let that deter you, it’s normal.

It is best to learn affiliate marketing from someone with practical experience. Follow an expert with a proven track record.

Start out with a basic affiliate course that guides you through each phase step by step. Don’t be tempted with anything too complicated … you’ll regret it later and probably never finish the course.

If this happens frustration sets in and enthusiasm bolts out of the door.

A formal training program will guide you through the steps that you need to take to select your market and suitable affiliate program, build a website or blog and to get traffic. The secret is learning how to get visitors to your site … the more you get the more business you will do.

It is also an advantage to get a program that has a forum where you can get advice and support from people who are doing the same as you.

The secret when learning affiliate marketing is not to jump from one program to another. Find one that suits your budget and work with it until the end. In the initial stages there may be a tendency to sign up with many newsletters. Don’t … they will will just swamp your inbox with irrelevant and time-consuming reading.

Once you have completed your first site you can start looking at all those add-ons and options that you ignored the first time round.

Focus and drive is the secret to success in learning affiliate marketing and becoming a successful and wealthy retired internet marketer.

How You Can Turbocharge Your Internet Marketing By Blogging.

Posted on: 16-12-2010

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Category : Niche Marketing, Writing

Tags: Abbreviation, Blog, Blogging, Building Relationships, Business Area, Favour, Hot Topic, Internet Business, Internet Marketers, internet marketing, Internet Tool, Marketing Business, Marketing Tool, Online Diary, People, Ping, Regard, Search Engine Rankings, Search Engines, Spider Visits, Successful Internet Marketing, Weblog

The word blog is an abbreviation of weblog, which originally was a simple online diary or journal. Canny internet marketers were quick to spot the potential of this platform for connecting with people and building relationships.

Blogging has now become a very popular way of strategically positioning yourself in front of potential customers. So what makes blogging such a successful internet marketing tool?

There are two aspects to creating a powerful blog site: getting people to visit your site and providing good quality information for them when they land there.

With regard to getting people to visit your site a blog has advantages over a static site in that, if it is posted to often, it will gain favour with the search engines. Your blog site can be set up so that it will automatically alert search engines with a message known as a ‘ping’, whenever you add content to your site. The search engines will then respond by sending out a ‘spider’ to check what’s there. Information is taken back to the search engine’s main database and, when someone searches for information which is on your site, the search engine will display your site in its results.

Hey presto! You have visitors to your blog and the more relevant information your site contains, the more spider visits you get, the better your search engine rankings, and the more visitors you get. It’s easy to see how this develops and boosts your internet marketing business..

Now you have to give them good content and you may think that this is the tricky bit. The first thing to remember is that your post doesn’t have to be very long. Between 350 and 500 words is a good guideline. People normally pay a quick visit to a blog and posts much longer than this may not get read.

So what are you blogging about? What’s new in your market? A quick post sharing your opinion on a hot topic in your business area will generate interest. Ideally, this will attract some comments, especially if it is a contentious subject.

You may want to visit forums to find out what people are currently interested in or concerned about. You can add a brief comment on the forum with a link to your site where you have just posted a blog on this subject.

Your blogging can be about books you have read on your subject to let people know where they can find relevant information. Reviewing products in your market or associated with your market will also generate interest. Something you hear on the news or read about in the paper or a magazine can also provide subject matter for a useful blog.Once you get used to looking around for ideas, you’ll find them more and more easily.

Your site will become known for offering interesting and useful information, your readers will start to value your opinions and views, you will become seen as an authority in your business field and you will be developing the sort of relationships that eventually will convert prospects into customers for your internet marketing business.

Because your blogs are not generally sales letters or pitches, readers are more relaxed as they don’t feel they are being sold to. They can just enjoy what they are reading and appreciate the information you are sharing with them. They get to know you and what you are about. Subsequently, when you do have a sales offer, they are more likely to buy because they feel that they know you and trust you.

Remember the saying ‘People buy people first, then products.’ When people like your blogging they will want to buy from you, which after all, is what the success of your internet arketing business depends on.

So if you are serious about increasing your online presence and boosting your internet marketing business you must start blogging.

Internet Marketing Success: The Absolute 5 Minimum Tools And Actions Required

Posted on: 15-12-2010

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Category : Niche Marketing

Tags: Backlinks, Basic Html, Bias, Generate Traffic, Google, Google Search, Headings, Html Website, internet marketing, internet marketing success, Intervals, Kompozer, Marketing Tools, Marketing Training, Minimum Tools, Necessary Actions, newbies, Nvu, Other Search Engines, Personal Experience, Platforms, Professionalism, Springboard, Static Html

This article is of particular importance to internet marketing newbies in serving as a checklist of the absolute minimum tools you must use and actions you must take to enable internet marketing success. All other necessary actions that act as a springboard to internet marketing success revolve around or are somewhat contained within these broad headings.

Update Content Of Your Website/Blog Regularly.

It is a given that you must set up a blog as a platform for regular update of your website. This, Google and other search engines absolutely adore. For best results, this blog should be hosted on your domain so that updates to the blog count as updates to your domain/site.

To reflect professionalism, it is also desirable that you set up a website as opposed to a blog with both your blog and website properly interlinked. While the website can be static html or if you choose WordPress dynamic, the blog should be WordPress dynamic. I have not given other blogging platforms such as blogger a chance from my personal experience having first started my blogging on a blogger blog. Apart from my well-based bias, a run through the internet will confirm that wordpress is miles ahead in achieving SEO benefits amongst other benefits for any webmaster. In most cases, the blog will drive traffic to the website.

You should post to your blog at least once a week. Pre-set release of your posts to regular intervals as you may feel more inclined to write on some days more than others. This pre-setting will even out your posts over time.

You Must Undergo Some Form Of Online Marketing Training :

Here you can learn some basic html to be able to update content of Your Website.i.e. add images, insert hyperlinks into text, format your content etc. Here you can also learn how to use a tool such as kompozer or NVU to update your static html website while also learning how to use FTP File Zilla Client to regularly upload updates to your website from your computer system to your web host’s server and download from your host’s server to your computer system.

Participate in Forums in Your Niche

For example if you are in the home business niche, i recommend the Warrior Forum as a must and a few others such as Digital Point as compliment.

Regularly socialize with your contemporaries in a major social media site such as Facebook:

Here you must be careful with the selection of your friends to ensure they fall within the same niche as you and are interested in networking so that you derive maximum advantage from your interaction with them to enable internet marketing success.

Traffic and Backlinks Generation:

The above sentence of four words is fully loaded as there are myriads of ways to generate traffic and backlinks which is not the subject of this article. I will just give a quick itemization.

=> Search Engine Optimization

=> Pay Per Click (Google Adwords or Yahoo Search Marketing)

=> Forum Marketing

=> Blogging

=> Email Marketing

=> Article Marketing

=> Video Marketing

=> Marketing via Traffic Exchanges

=> Classified Advertisements

=> Press Releases

=> Social Media Marketing – Social Bookmarking – Use a tool such as Onlywire to social bookmark your blog posts.

If you consistently take the above actions and utilize the identified tools, you will have internet marketing success sooner than you think.

Tools For Internet Marketing and Software That Virtually Guarantee Online Success

Posted on: 14-12-2010

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Category : Niche Marketing

Tags: Astounding Rate, Broad Market, Buisness, Cocker Spaniel, Dog Collars, Extra 200, internet marketing, internet marketing and software, make money from home, Marketing Online, Marketing Software, marketing with videos, Mountain Bikes, Niche Market, Niche Marketing, Niche Markets, Niches, online marketing, Online Tools, Pets, Poodle, Profitable Niche, Spaniel, videos on marketing, Watches

Yes, remarkable online tools for internet marketing and software that virtually automates every detail in the process, practically guarantee anyone’s success in niche marketing. Today, there are online tools and programs available that make it possible for even a complete beginner to create a fully functional niche marketing business at the touch of a few buttons.

What is a niche marketing?

Niche marketing is simply the marketing of a specific product within a larger, broad market. For example ‘pets’ is a broad market. Within pets are thousands of niche markets like ‘house training your pet’. House training your pet could be broken down into even smaller niches like ‘house training your cocker spaniel’ or ‘house training your poodle’.

As you can imagine, there are millions of niche markets on the internet. People are creating new products in new niches every day. The internet is expanding at an astounding rate.

Do you need to create your own product? No, you can market other people’s products and earn a commission. You can market videos, ebooks, reports, and physical products like watches, mountain bikes, and dog collars.

With the tools available online today for internet marketing and software that literally automates every phase of the process, creating niche market businesses is very quick and easy. Picture the ability to identify a profitable niche market, find a product, and build a total marketing business at the click of a few buttons with a matter of only a few hours.

There was a time, not long ago, when this was the stuff of fantasy. However, with all of the remarkable tools available online today, building successful niche market businesses is no longer a tedious, time consuming process.

Whether you are looking to earn an extra $200 per month, or $10,000 per month, niche marketing could very well be your answer. If you create just two niche market businesses per month that generate income of $500-$1,000/month, after 12 months your income would be $12,000-$24,000/month.

Through step by step training videos on marketing, you have nothing to fear. If you wish, you can also receive excellent one on one coaching and support every step of the way. Allowing you to launch a new business, drive traffic, and generate sales, all within a very few days. You will learn what to do, how to do it, and why you do it.

These software tools remove the guess work from the process and make it possible to build niche market businesses at record speed. They automate the process and remove the once labor intensive process of creating a niche market business.

There are even programs that offer ready-made niche market packages every month. These packages include market analysis, keyword research, a website with images, articles for marketing your business, a sales page, an email newsletter, and a step by step traffic blueprint, everything you need to launch a complete niche market business almost immediately.

Your only job is to customize each package so that it is personalized for you, create a domain name, and publish.

Don’t be intimidated by niche marketing, thousands upon thousands of people who have never made money online are building very successful careers through niche marketing. If they can do it, you can too. Give these tools a try, you’ll be pleasantly surprised.

Find more information about niche marketing by visiting: http://www.create-online-income-quickly.com/niche.html