Marketing – Future of Marketing
Posted by Cathy Matheny | Posted in Niche Marketing | Posted on 19-07-2010
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The New Marketing
You can actually see this phenomena literally play out before your eyes.Log into your Twitter account and watch headline after headline be pushed further down your screen as new ones are fed out almost by the second.
Online marketing has proven to be far more efficient and cost effective than industrial media campaigns because of the amount of time that people now spend on their computers. What this also means, however, it that basic marketing can be done by almost anyone who has a basic understanding of the Web.t is ironic that we do not trust a business if they do not have a presence on the Internet while at the same time we are highly suspicious of the web. The Internet offers an incredible amount of information, but it often very hard to tell how credible the sources are that it comes from.
Now that it has become common place, we are left feeling luke warm about the majority of it. So what is the next step? How do we re-focus our attention in order to cut through all the buzz and find something that is actually of value?
I think it is time to form a hybrid marketing form that strives to engage the relationship between online marketing and person-to-person customer interaction.The Internet can be extremely impersonal because of the ability one has to remain anonymous or invisible.
Apple is an excellent example of a company that creates a comprehensive experience for their customers. Apple sells a lifestyle as well as a product and they work hard at perpetuating this image through their stores, television and print ads.
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