Google Adwords continues to be one of the most effective PPC advertising models on the web, and businesses of all sizes can get started with Adwords within a few hours. Writing effective ad words ads is a critical element of the campaign; since you only have a 35 characters of text in each line to get the attention of your audience, the words you select and the statements you make must be very specific and structured in a way that generates clicks.

A whole science has emerged around writing effective adwords ads and knowing what to right in each line is just a part of it. If you’re totally new with Adwords, here’s a strategy you can use to base your first ad on.

1. Use the keyword in the headline. People tend to click more on ads if the headline includes the keyword or keyphrase they typed in Google’s search box, according to Perry Marshall and Bryan Todd, authors of the book “The Ultimate Guide to Google AdWords“. Use this technique to grab the attention of your target audience instantly.

2. Second line must describe a benefit. Internet users usually take action when they see a benefit after reading the attention-grabbing headline. Differentiate between benefits, offers and features to make this technique work. State what they will gain from you before giving out the details of your offer.

3. Feature and offer goes in the third line.  Your features and offers must support your benefit statement. The idea here is to state your feature or offer in such a way as to back your benefit claim. Keep it short and simple, and make sure this line does not overpower the second line.

4. Include your landing page in the last line. Many companies make the mistake of inserting only their website URL on the last line, but you have the freedom to enter in any destination you want in this area. You can setup a different landing page for each ad you run to encourage more clicks and even track your performance.

5. Run a similar ad to improve your campaign. Split-testing means running two similar ads at the same time to see which one will gather more clicks. You can still use the same keywords and keyphrases, but tweaking these slightly and measuring for performance can help you generate more clicks on each ad run.

Don’t be afraid to start your very first Google Adwords campaign.You’ll soon be able to grasp the dynamics of a successful Adwords campaign with practice. Follow these guidelines and start running ads now.

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