Dynamic database-driven sites have become terribly standard, and relatively easy to set up and administer, through the use of Content Management Systems (CMS) and PHP server-side scripting. It’s also potential to make a fancy-trying web site with very little actual content, or automatically generated code which will hurt your SEO, like multiple URLs that display identical content.

Search engines are constantly evolving and adapting in response to changes in the means information is presented on the web. Ways that were once necessary to confirm inclusion of PHP pages are not required.

It was once useful to come up with a static HTML version of a PHP page so that every one the “includes” may be indexed. Currently search spiders “see” all the content on a PHP page, the same manner it is viewed in a very browser.

It used to be prudent to avoid dynamic URLs containing “? & =” – now, the search engines list URLs with the dynamic variables. However, it’s best to compose them with not more than three variables. Some variable-laden URLs may be listed, but without any accompanying content/description, within the search results… Keep tuned for more developments as the search engines refine their methods.

With many hosts running the popular Apache server, developers are expanding the employment of PHP by modifying the .htaccess file to permit PHP code processing among HTML documents, and enabling shorter URLs with fewer variables by configuring httpd.conf. Your internet hosting supplier’s support team ought to be in a position to tell you if these options are out there for your site.

Implementing a common-sense approach to SEO for your PHP website needs cooperation and coordination among the developer, webmaster, and net host. Watch out for “SEO Experts” with “secret ways” and “guaranteed results” – gimmicks that kludge the search spider today would possibly hurt your ranking tomorrow.

A descriptive and catchy page title is one among the key elements of SEO – whether or not or not your web site uses PHP – since it becomes the linked title of your search engine listing. Use the name of your web site in the title to encourage branding, together with a transient capsule regarding the particular page. Remember {that the} title displays at the prime of the browser window and within the menu bar, therefore keep it brief, but 160 characters. Avoid using identical titles on multiple pages (this may simply happen with dynamically generated titles) as a result of they may not be listed individually, and if they’re listed separately, it’s confusing. Meta tags for description and keywords have become less crucial to SEO – but that doesn’t mean you ought to forget concerning them.

The fundamental principles of SEO that apply to static HTML sites also apply to dynamic PHP sites:

● Offer engaging and valuable content presented in an enticing design.

● Code ought to be error-free and standards-compliant.

● Use keywords appropriate to your subject matter – don’t be tempted to use “tricks” which may end up hurting your search engine listing.

● Encourage repeat visits with frequent updates, interactive features, membership sign-up, opt-in newsletters and, if applicable, “freebies” – contests, giveaways, downloads and other resources.

● Encourage linking to your web site with copy & paste code. Reciprocal links build partnerships and enhance page rank, but avoid hosting bulky “link farms” and other venues for worthless web website spam.

● Create use of tools provided by the search engines, such as creating a sitemap.

● Educate yourself by reading the search engine faqs, and by perusing some freelance forums for SEO tips and methods.

Here are a few resources for further info:

Optimizing Dynamic Content
http://www.highrankings.com/issue065.htm#seo

Building Dynamic Pages With Search Engines in Mind
http://phpbuilder.com/columns/tim20000526.php3

High Rankings(r) Search Engine Optimization Forum > Technobabble > Dynamically Generated Site Problems
http://www.highrankings.com/forum/index.php?s=c5e371a3bec60ac7e650447c430abfd4&showforum=twenty five

Digital Purpose Forums > Promoting > Search Engine Optimization > PHP, HTML will it matter?
http://forums.digitalpoint.com/showthread.php?t=53280

Parsing PHP in .html Files
http://www.desilva.biz/php/phpinhtml.html

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