Whether you run a global business, a small store or an entire city, having a fresh image is important. After a while of the same image, it’s good to refresh your company’s look. Generally, this business refresh will need an updated website and a brand new logo. The biggest problem with this is that new logos and websites don’t come cheap.

Generally you have to hire an external business to do the work simply because you need that professional edge over your competitors. However, over the last 12 months, popularity in a parituclar method of refreshing your business has grown.

A large number of businesses have started logo design competitions where anyone can submit their designs for the new logo.

The reason why this form of refreshing your logo has become so popular is because it’s a cheaper alternative to having an external company do it for you. Even though you will have to offer some sort of prize for the winner, the cost put into the prize would be no where near the price of an external logo design company.

Another reason why logo competitions are popular is that they can create buzz around your business, especially if a good prize is offered. There are a large amount of websites that have popped up that are designed for hosting these types of competitions. By submitting your competition to a group of these sites means that you’ll get maximum exposure for your site. As an example, if you are after a new logo for sport logos for your company, holding the competition could attract more business to your sports shop.

Unfortunatey, there are some downsides you may come across when holding a logo contest. The only problem you’ll really face is that change of getting copied material. Some entries may be copies of existing logos in an attempt to get some extra cash. To avoid this, once you have you have finished your competition, choose your top ten and then research the design. Try and find something that looks similar on the web.

After all, this method of getting a brand new business logo has been successful for a number of businesses, no reason why it shouldn’t be for yours. Whether you are searching for school logo examples or healthcare logos, holding a logo design competition can be successful for almost any business.

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