What Comes First – The Web Design Or The SEO? This really is the chicken and egg question of the internet age but the answer you give will be heavily weighed by the job you do.

A graphics design specialist will debate that in a high percentage of cases that the website design comes first of course. And let’s face it without that visually attractive to the eye design a potential customer will leave your site within seconds or so they lead you to believe. But then that raises an all together different debate of how did they find your site in the first instance?

The most common web development curve goes along the lines of visual design is storyboarded for client ..website design looks visually appealing and gets client approval. What about content ok, Take the text from our existing old site…..website is uploaded and time passes but only minimal traffic!

And then more time passes until eventually perhaps many months later the situation is either so bad or the company are having to invest in adwords that finally the SEO expert gets called in or the boss starts asking questions, and before you know it you are having to spend more than should be necessary on search engine promotion to try and rescue some website rankings.

Is this a productive route to persue? The thousands of website owners that have travelled this route will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by unacceptable periods of time, and even more frightening  results in huge losses of both business opportunity and profitability.

In reality the search engines paid no heed to the visual aspects of web design but with minimal attention to search engine optimisation so often this first opportunity to make an impact when the website first gets indexed is totally wasted, if all the search engines find is a poorly optimised site with no regard paid to any SEM requirements or keyword capture.

A little extra attention and money spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an excellent return on investment as invariably initial indexing is bound to achieve a far better SERPS position from the beginning and even in some cases a page one result straight away.

To find out more about SEM visit Southampton SEO Services .

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