We’ve all heard about basic straight text links, as they are the most common we tend to use or refer to in various contexts. Backlinks are created with the submission of articles to web directories. Yet, article marketing can profit a lot more from the smart use of links.

An anchor text link consists of a link to your website that also includes a keyword. Search engine optimization and Google ranking depend on this process, and web investors who use it have all chances of improving their business status on the Internet. The keywords used in anchor text links make the core of article marketing because they play the role of the topic that leads the reader back to your web site.

Here is an example of how to make an anchor text link in HTML code. The search engine reads the code starting from the elements that create it. You start the link with ‘<’ followed by ‘a href=’ to show it’s a link to a home page. The code will be closed by the ‘>’ at the end of the link as such. Then you use the anchor text or the MAIN KEYWORD, and close the code with .

Article marketing turns out a lot more profitable if used in this context with anchor text links instead of straight text links. Mention must be made that not all article directories allow you to submit anchor text links. Most directories only work with straight text links. Nevertheless, there are a few great spots where anchor text links are viable strategies for business promotion. Start with www.myarticlenetwork.com and your articles will get displayed on more than 10,000 web sites.

Regardless of whether you produce the articles yourself or you choose to outsource them, the use of anchor text links will make a difference for your business efforts. Article marketing brings lots of advantages for quick business promotion. The code exemplified above is basic and no special skills are necessary to implement it. You can simply copy paste from the example I’ve provided. Normally, results should be more than satisfactory. That should convince you!

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